Hospitality design

Hospitality furniture made better

ux / ui / art direction

For this project I led the re-design of the website for Hospitality Design – leaders in offering a full hotel interior service experience, delivering products for Hilton, Best Western and Choice Canada.

It’s about quality

Since everything Hospitality Design does is completed in-house, they are able to provide high quality products for great value. I wanted to make sure the new website reflected these values through using high quality full width images and generous white space.

In order to align with the brand’s value-driven proposition, I chose to use a layout that is conservative and clean.

Managing the browsing experience

As with all massive catalogues, it’s important we don’t overwhelm users with all the products at once. We created a suitable IA, sorting products into 3 top levels categories to create some hierarchy. Users are guided from the top level down, however they can also use the search if they know which product they’re looking for.

As product names are often ambiguous in description, I chose to use an image grid to aide the visual navigation, to let users quickly select what they want.

Smart signposts

One feature we wanted to introduce was the ability to quickly navigate between different levels of product during the product browsing journey.

Instead of using multiple levels of navigational panels which would take up precious real estate, I introduced dynamic breadcrumbs. This allowed users to access other categories even when they’re browsing deep into a selection of products.

Managing the details

Some products had a single option, while others had 20+. We wanted an intuitive way to allow users to view the necessary information for each option without having a mega list with multiple download links. The solution was to hide these controls until the user interacted with the option they wanted.

Mobile first delivery

Building a responsive website was always one of the key objectives. We made sure all page elements work on a mobile platform, including product information tables, product search lists and interactive elements. This meant that business procurers can manage and discover products on the go.

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