Phantom screens

Retractive screens is beautiful business

ux / ui / art direction

After winning the creative pitch, I led the re-design of the website for Phantom Screens  – producer of high-end retractable screens. With stunning state-of-the-art products, we wanted to capture the audience through immersive visuals, while delivering information in a delightful way.

Big, open and beautiful

Phantom screens had a fantastic pool of high quality images, and we intended to use this to our advantage. Using full width video on key pages, we drew the users into an immersive surrounding, showcasing  phantom products in their natural environment. Through a sophisticated grid, we told a visual-led story of the product, making each product page unique and interesting.

Micro-interactions, big delight

Lots of attention was paid to small details. Micro transitions on scroll and hover was used in effect to reflect the essence of the product.

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