Retractive screens is beautiful business
ux / ui / art direction
After winning the creative pitch, I led the re-design of the website for Phantom Screens – producer of high-end retractable screens. With stunning state-of-the-art products, we wanted to capture the audience through immersive visuals, while delivering information in a delightful way.
Big, open and beautiful
Phantom screens had a fantastic pool of high quality images, and we intended to use this to our advantage. Using full width video on key pages, we drew the users into an immersive surrounding, showcasing phantom products in their natural environment. Through a sophisticated grid, we told a visual-led story of the product, making each product page unique and interesting.
Micro-interactions, big delight
Lots of attention was paid to small details. Micro transitions on scroll and hover was used in effect to reflect the essence of the product.