West coast fishing club

Quite simply the best fishing in the world

ux / ui / art direction

I led the re-design of the West Coast Fishing Club website – one of the world’s best fishing experience in the north west coast of BC. With stunning footage, colourful stories and loyal members, it was an opportunity to create something truly memorable. An immersive, online glimpse into a truly unique and magical part of the world.

The fishing is only as good the stories

A few places in the world offers a 5 star fishing experience like West Coast Fishing Club. It’s a place where CEOs mingle with sports stars for an unforgettable trip. We used full screen interactive pieces to tell the story of each unique lodge.

Aerial helicopter videos? Yes please.

We were able to get our hands on some stunning helicopter footage provided by our friends at Alterna Films; this gave us the unique opportunity to create a home page with the impact we were hoping for.

Keeping the fishing community hooked

We pushed for a unique space where all the stories, pictures and news could be collected. This hub allowed us to keep the content dynamic and leverage off social media channels. It’s a space to inspire and recollect at the same time.

Despite the sophisticated desktop experience, we made sure that users on mobiles weren’t left out either with our responsive solution.

This is a unique website which will require a more modern browser to work!

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